A food License by which is issued by FSSAI is regarded as a permit which is required to operate a food related business and also in order to ensure good quality of food in your business an from the benefits one from the government actions on non-compliances.
But, some of the entrepreneurs, oversee the importance of FSSAI license as to how this license can be used as an effective marketing tool in order to boost your business. You can use FSSAI License in following ways:
- Consumer awareness: in this age of information, the consumers have become more alert and informative about the quality of food which they eat. With the number of diets and increasing of the healthy eating food options, people are required to know as to what they are consuming is not just safe but also is of good quality. More so after the recent controversy with Maggi, are proving that consumers have started to take the food security standard safely.
- Legal Advantage: most of the businesses identifies getting an FSSAI License as an expensive, time consuming and inconvenient process of documentation, thus, they try to avoid getting the license. But in reality the process is not so cumbersome and there are sites which can help you get the license with ease. The actual cost is order to achieve the license is less than what you will have to pay for in as the penalties if you are caught. It is thus advisable for any businessman to firstly get your license before you can even officially open your business.
- Using the FSSAI logo: once you have the license, you can skillfully use the FSSAI Logo in your menu cards and also in the Pamphlets in order to publicise you foods superior quality from others. This however, gives you edge over the many food operators not having the license. All packaged food is thus required to have FSSAI number. The logo is seen as the mark of validity as also for assurance by the customers. In fact the selective consumers wants to consume food products specifically who are having the license. It helps you in developing a brand name.
- Business Expansion: when the time comes for your business to expand in other areas or outlets, you can easily do so with the help of FSSAI License. The license will help you to establish your reputation and also your qualification to grow your business in a new direction and with ease. Moreover, the license can also make it easier for you to get bank loans and for funding which is required for expansion.
It is thus believed that there are more than crores businesses in the country while only 33 lakhs are registered with FSSAI. The importance of the quality standard is ever growing and it is beneficial in the short as well as in the long run for your business in order to have FSSAI License.
In case you are looking for FSSAI registration online , you can consultant BIATConsultant for the same to easily get your FSSAI license .